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Wagashi (Japanese sweets)

Traditional sweets like dango, taiyaki and daifuku, many made with sweet red bean paste.

Wagashi (Japanese sweets)
Photo: Ting Him Mak from Hong Kong, China / CC BY 2.0

Where to eat

Traditional sweet shops, department store food halls, and Nakamise-dori in Asakusa

Tips for enjoying it

  • Wagashi go perfectly with green tea or matcha.
  • Many are seasonal, with designs that change through the year.
  • Nakamise-dori in Asakusa and department store food halls are great places to try them.

Popular styles

DangoDango団子Rice dumplings on a skewer, with sweet soy glaze or red bean paste.
TaiyakiTaiyakiたい焼きFish-shaped cake filled with red bean paste.
DaifukuDaifuku大福Soft mochi filled with red bean paste; strawberry daifuku is popular.
DorayakiDorayakiどら焼きRed bean paste between two pancakes.
Ningyo-yakiNingyo-yaki人形焼Little shaped cakes, an Asakusa favorite.

Chains where you can eat this

Known for
One of Japan's oldest department store names. The Nihonbashi main store is grand, and Ginza Mitsukoshi faces the famous Ginza crossing.
Handy for visitors
Elegant depachika and gift counters.
Best for
Special souvenirs and a taste of classic Tokyo.
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Known for
Isetan Shinjuku is known as a fashion flagship, with a separate building for menswear.
Handy for visitors
Right in Shinjuku, easy to combine with sightseeing.
Best for
Fashion lovers.
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Known for
The main building of Nihonbashi Takashimaya was the first department store building in Japan designated an Important Cultural Property.
Handy for visitors
Beautiful historic architecture to enjoy while you shop.
Best for
Architecture fans and gift shoppers.
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Photo credits